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Rami Levy Hashikma Marketing ((ヘブライ語:רמי לוי שיווק השקמה), Rami Levy Shivuk Hashikma) is the third largest Israeli retail supermarket chain,〔 behind Shufersal Ltd. and Alon Holding–Blue Square Ltd., with annual revenues of NIS 1.14 billion (US$401 million).〔 Founded in 1976 on Rehov Hashikma (Sycamore Street) in the Mahane Yehuda Market district, Rami Levy was Israel's first discount store.〔 The chain claims to slash the price of the average basket of goods by as much as 20%.〔 The company went public on the Tel Aviv Stock Exchange in 2007 and has increased its sales volume and number of stores each year since. Rami Levy operates a chain of 27 discount supermarkets in Central and Northern Israel employing over 5,000.〔 It also distributes wholesale to 450 stores in and around Jerusalem.〔(【引用サイトリンク】title=About ) 〕 The company has diversified into retail clothing sales, real estate, and cellular communications, with 20 stores of Rami Levy Communications selling cellular phone services at a discount.〔 ==History== Rami Levy Hashikma Marketing was founded by Rami Levy (born 1955, Jerusalem, Israel〔), one of six children of an Israeli-born father and Iraqi-born mother. He grew up in poverty in a one-room tin shack〔 with a shared kitchen and bathroom in the Nachlaot neighborhood.〔 Shopping with his mother in the nearby Mahane Yehuda Market (the "shuk"), Levy came to the realisation that there were price differentials available to wholesalers, who preferred selling to retailers to dealing with individuals. Upon completing his army service in 1976, he began selling goods at wholesale prices directly to individuals out of a stall that his grandfather had left to the family〔 on Hashikma Street, one of the commercial streets of the shuk. He named his new company after himself and the street he was located on.〔 Levy said he initially bought goods from a wholesaler and sold them at cost. After three months, he bought goods directly from the importer whilst maintaining his wholesale selling prices, thus becoming the first discount store in Israel.〔 In the early 1980s Levy opened his second, store.〔 He opened his first supermarket in Talpiot in 1992; he has since opened two other supermarkets in Talpiot to accommodate business.〔 In May 2007 the company, with eight branches and a market valuation of NIS 430 million, made its initial public stock offering on the Tel Aviv Stock Exchange. Within two years, the number of branches doubled to 16.〔 Rami Levy introduced supermarket price wars to Israel by promoting low prices and discounts in advance of Jewish holidays. For example, for one week in 2008, the chain sold milk for less than the price of water, and drove headline prices of chicken down to 0.79 shekels per kilo. For Rosh Hashanah 2010, it again grabbed headlines by offering chicken, apples and honey at 1 shekel per kilo (13 cents per pound). Similar promotions were carried out for Passover 2011. In 2009 the chain's discounting policy began to make a dent in the market share of Israel's leading supermarket chains, Shufersal Ltd. and Blue Square-Israel Ltd.〔 Industry analysts attribute the chain's success to Levy's management strategy and marketing skills. Rami Levy Hashikma Marketing stock trades in the TA-75 and TA-100 indexes at a market cap of NIS 1.77 billion (US$474 million)(2011).〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Rami Levy Hashikma Marketing」の詳細全文を読む スポンサード リンク
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